It had been thought that it was the economic downturn which was causing many people to elect to have more minimally invasive procedures. It’s now been suggested that it is also the lack of pain in techniques such as dermal fillers and BOTOX which is also making them very popular.

Chris Inglefield from London Bridge Plastic Surgery said: “Dermal fillers have many advantages for people looking for more than just value for money. If you need a quick rejuvenation for a big event, for example, then many people are looking at fillers as the solution until they can afford something more long-term.”